Custom software
Web applications, internal tools, data pipelines, and client-facing platforms: scoped, designed, built, and hosted end to end.
Software consulting · AI enablement
Build. Empower. Support.
Lucy Labs is a small software studio in Miami. We design and build custom software for a handful of long-term clients, and teach the people we work with to put AI to work for themselves.
Good software should make people more capable, not more dependent. We build the tools our clients need, and we make sure they understand (and can extend) what we hand them.
AI enablement
Hands-on coaching and workshops that teach teams to build and work with AI tools themselves, not just consume them.
Ongoing partnership
Hosting, maintenance, and iteration after launch. We stay on as your technical team for as long as you need one.
Some client work is under NDA, so we describe what we built rather than how.
01
Marketing intelligence
Research and analytics tools for MarCaps, a marketing strategy consultancy.
Brand capability intelligence
A research platform that helps MarCaps measure and benchmark the marketing capabilities of leading brands. We built the data side, from collection through structured scoring.
02
Education technology
We build products that support college courses, working directly with faculty at Emory University to design tools their students and participants use every week.
Course & assessment platform
Secure exam delivery, grading workflows, and an AI teaching assistant for an MBA marketing course, built around role-based access for faculty and students.
Live workshop experiences
Interactive apps used in the room during executive workshops. Participants submit, vote, and see results in real time while the facilitator steers.
03
Digital front doors
Websites and booking systems: the first thing a client sees, designed to turn a visit into a conversation or an appointment.
Website & online booking
A full appointment booking system alongside a new landing page and website, so patients can find the practice and book a visit in one place.
A new MarCaps website
A ground-up redesign of the MarCaps website, built to present the firm’s strategy work to a new generation of clients.
Personal & practice sites
Lighter-touch sites for independent professionals: clear, fast, and easy for the owner to keep current.
Orlando Rodriguez
Chief Executive OfficerSoftware engineer and the studio’s technical lead. Orlando scopes, architects, and builds every engagement, and runs our AI coaching sessions.
Cristina Sanchez
Chief Operating OfficerRuns operations, client relationships, and finance, keeping projects on schedule, contracts clear, and communication steady from kickoff through launch.
Let’s talk about what you’re building.
We take on only a handful of long-term clients each year so every engagement gets our full attention. If that sounds like the kind of partner you want, write to us.
orlando@lucylabs.co